Show how your brand is a leader in the field by keeping a steady flow of blogposts
Develop insightful pieces that engage your target audience and draw attention to your brand without shouting about it
Bad grammar and missing fullstops can ruin good content. Get your message across with well-polished articles
Let your brand personality shine with good website copy that not only tells, but sells
With eDMs and product descriptions, the lower the word count, the better. So make the word choice count
Often, the best way to demonstrate the benefits of a product or service is through case studies. How can your past clients help you gain future clients?
I write for a living and I write when I’m on holiday. I write because I believe that words can breathe life into seemingly ordinary things, yet has the power to destroy. A former journalist, I now help brands tell their stories and share how they can impact the world in a positive way.
some of my work
Here are some articles I've written when I was with Yahoo Singapore: These two were branded content for Spring Singapore, to encourage young people to apply for jobs at SMEs: More than just a place to work Hidden opportunities at SMEs Here's a feature on storyteller...
Some fun, engaging content for B2C brands Launch of Kuala Lumpur's Super Fun Park The Azamara Quest cruise ship in Singapore Designing the Changi Experience - all about the seats at Changi I've also subbed and written some of the content for Hilton, which can be found...
Helping leaders pen their thoughts on paper. Some of these pieces involve research on my end, which is then shared with the client prior to developing the piece. Feel free to reach out to me if you want to see more....
Here are some of the case studies I've written for Google Cloud and Facebook clients. Google Cloud case studies: https://cloud.google.com/customers/endowus/ https://cloud.google.com/customers/sport-singapore/ https://cloud.google.com/customers/primer-group/...