Show how your brand is a leader in the field by keeping a steady flow of blogposts
Develop insightful pieces that engage your target audience and draw attention to your brand without shouting about it
Bad grammar and missing fullstops can ruin good content. Get your message across with well-polished articles
Let your brand personality shine with good website copy that not only tells, but sells
With eDMs and product descriptions, the lower the word count, the better. So make the word choice count
Often, the best way to demonstrate the benefits of a product or service is through case studies. How can your past clients help you gain future clients?
I write for a living and I write when I’m on holiday. I write because I believe that words can breathe life into seemingly ordinary things, yet has the power to destroy. A former journalist, I now help brands tell their stories and share how they can impact the world in a positive way.
some of my work
Helping people with great ideas articulate their thoughts. Here's are a few articles written for SMU's Lien Centre for Social Innovation, under the "Letters from home" series. These blogposts were developed to share thought leadership from executives at the centre...
When it's 1am and I'm wide awake with thoughts buzzing through my head, I write. Here are some of my recent posts on LinkedIn.
Here are some articles I've written when I was with Yahoo Singapore: These two were branded content for Spring Singapore, to encourage young people to apply for jobs at SMEs: More than just a place to work Hidden opportunities at SMEs Here's a feature on storyteller...
Here are some fun, engaging content for B2C brands. From the recent Valentine's Day event to promoting the Super Fun park in Kuala Lumpur, Here are some of my published pieces: Pandora's Valentine's Day promotion Launch of Kuala Lumpur's Super Fun Park Bangkok...