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White Papers

White Papers

Brand purpose Here’s a white paper I put together for distillery APAC, a content agency headquartered in the UK, with offices in Singapore and the US. The purpose of this piece is to educate brands on why they need to have a purpose, and how they can act on it....
Case Studies

Case Studies

Here are some of the tech case studies I’ve written: Google Cloud case studies: https://cloud.google.com/customers/99-co https://cloud.google.com/customers/icici/ https://cloud.google.com/customers/sirclo/ https://cloud.google.com/customers/endowus/...
Client Blogposts

Client Blogposts

Helping people with great ideas articulate their thoughts. Here’s are a few articles written for SMU’s Lien Centre for Social Innovation, under the “Letters from home” series. These blogposts were developed to share thought leadership from...
Editorial Content

Editorial Content

A few pieces written for SMU’s Lien Centre for Social innovation newsroom (LCSI): On internship opportunities: https://socialspacemag.org/introducing-the-asia-pacific-changemaker-university-alliance...
Lifestyle Content

Lifestyle Content

Apart from writing for tech, I also dabble in the occasional lifestyle, B2C content pieces. Recently, I worked with lingerie brand Pierre Cardin to develop content for their website and social media, during the launch of their new sanitary product, the period panty....
Thought Leadership

Thought Leadership

I ghost write to help leaders pen their thoughts on paper. Some of these pieces involve research on my end, which is then shared with the client prior to developing the piece. Feel free to reach out to me if you’d like to see more. I write for the Lien Centre...