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Brand purpose

Here’s a white paper I put together for distillery APAC, a content agency headquartered in the UK, with offices in Singapore and the US.

The purpose of this piece is to educate brands on why they need to have a purpose, and how they can act on it. There is also a strong social element to it, highlighting the key issues that consumers in the region are thinking about today.

Evolution of Gaming

With gaming on the rise, I was commissioned to put together this white paper for AdColony, for the Mobile Marketing Association (MMA Indonesia).